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Commemorative wrap highlights 50 years of Braud grape harvesting innovationNew high-capacity Braud 9.50L, 9.70L and 9.70M models introducedAdvanced Vari-Control and OptiLeaf™ systems boost productivity and profitabilityAt SITEVI 2025, New Holland is marking the 50th year of Braud self-propelled grape harvesting excellence with a special Show Edition wrap, the launch of new high-capacity models, and advanced Vari-Control and OptiLeaf™ technology, all designed to help growers boost productivity and maximize profitability.New High-Capacity Models for Greater EfficiencyThe Braud 9.50L, 9.70L and 9.70M incorporate multiple features for grape growers requiring a high-capacity harvester. They include the new Vari-Control System, which provides proportional automatic levelling: [...]
New 9.80N harvester features upgraded cab with increased operator comfortImproved terrain compensation from new front axle for enhanced precisionRefined harvesting head with improved hitching, maintenance and reliability Upgraded HTS II headland turn sequencing on TE6 Straddle Tractors SITEVI 2025 (November 25-27, Montpellier) is the launchpad for multiple updates to the New Holland 9.80N narrow-row self-propelled grape harvester, as well as enhancements to TE6 Straddle Tractors. Designed to deliver greater precision, higher comfort and maximum grape quality for narrow vineyards, they can be seen on stand B2 B 017 - B2 B 018.On model year 2026 New Holland Braud 9.80N harvesters, [...]
Two versions released – one for vineyard, one for orchard applicationsR4 Electric Power is electrically-powered by a 40kWh battery packR4 Hybrid Power is fully-hybrid with HVO-compatible diesel engine and 44kW diesel / electric generator pack New Holland, a recognized leader in both specialty crops and alternative energy solutions, is previewing an advanced concept at Agritechnica. The new R4 robot series is designed to help vineyard, orchard and specialty crop growers overcome sector challenges, including labour shortages and demands for more environmentally-friendly food production. “High-value crops have huge market potential, but growers face production challenges including skilled labour shortages for highly [...]
Il Trattore (“The Tractor”) styling concept to take pride of place on Agritechnica stand Styling inspired by the original 702, the first full production Fiat tractor Reflects New Holland’s evolution from Fiat roots through Italian design to meet today’s farmers’ needsNew Holland’s heritage of innovation and style will be spotlighted at Agritechnica 2025. The show will see the debut of the T5.120 ‘Il Trattore’ styling concept tractor, celebrating the enduring legacy of research and development, engineering, and design expertise that began with the first Fiat tractor, the Fiat 702, which will be displayed alongside. The Il Trattore name signifies the [...]
Innovative hybrid propulsion uses both electric drive and compressed natural gas Practical power combination minimizes emissions, maximizes autonomySame lift capacity and reach as diesel-powered equivalentAt Agritechnica 2025, New Holland is unveiling a hybrid full-size telehandler prototype that redefines practicality in alternative-fuel farm equipment. This breakthrough combines the autonomy and power farmers need—without the run-time limitations of battery-only machines or the reliance on fossil-fuels of diesel models. Its maximum lift height/weight figures of 7-9m/4.2t and industry-first combination of electric and natural gas as power sources position it as the first machine of its kind designed specifically for typical agricultural applications. It [...]
New Holland is returning to FIRA USA with a focus on automation specifically for vineyards and specialty crops The New Holland booth will be at #53FIRA is the leading event for ag robotics and farming automation, with two editions per year: World FIRA in France, and FIRA USA in the United States.New Holland, Pa., October 2025From October 21–23, 2025, New Holland, a global leader in agricultural machinery and solutions, returns to FIRA USA, the leading event for agricultural robotics and automation. Its attendance reaffirms the brand’s commitment to sustainable farming through cutting-edge technologies and real-world solutions.With a focus on automation, [...]
At Agritechnica 2025, New Holland will unveil the evolution of its T7 tractor range and reinforce its leadership in alternative fuels with an expanded sustainable product portfolio.Bearing New Holland’s Blue Power livery, the T7.270 Methane Power CNG (Compressed Natural Gas) tractor, previewed at Agritechnica 2023, will make its official debut, taking the brand’s alternative fuel technology further up the power scale to benefit a broader range of farmers. Initially, the tractor will only be commercially available in Europe, beginning spring 2026. “The T7.270 Methane Power is ideal for biodigester operators running haulage tractor fleets,” says Darragh Mullin, New Holland T7 [...]
New Holland’s inventive engineering capabilities and expertise in developing solutions to the most significant operational challenges faced by farmers worldwide have been recognized with two Silver Medals at the prestigious Agritechnica Innovation Awards. Agritechnica is the world’s largest farm equipment exhibition and will take place in Hanover, Germany, from November 9-15, 2025.The two Silver Medals were awarded to New Holland’s Corn Header Automation and ForageCam™ technologies. Both features are industry firsts that automate key harvesting processes. They offer a clear demonstration of how technology can support farmers by reducing manual touchpoints, maximizing output and lowering fuel consumption. All while contributing [...]
During the 2025 Farm Progress Show, August 26-28, in Decatur, Illinois, New Holland will continue its year-long 50th anniversary celebration of Twin Rotor® combines with a side-by-side appearance of an original TR70 and a new CR11 Twin Rotor combine — a nod to the past, present and future of Twin Rotor technology. New Holland will debut at the show for the first time in North America an all-new Roll-Belt series, an expansion of the PowerStar™ series, a new MacDon combine header for CR series Twin Rotor combines, the WORKMASTER™ PLUS series and retrofit kits for the IntelliSense™ Sprayer Automation. Show [...]
In a year of many advancements to the PowerStar™ Tractor Series, the lineup is making another significant step. Today, New Holland North America has unveiled the all-new PowerStar Electro Command™.“This latest addition to our PowerStar family is redefining comfort, control and productivity in the utility tractor segment,” says Alex Berwager, livestock and dairy business manager for New Holland North America. “With its premier features, enhanced performance and Electro Command semi-powershift transmission, these are the most capable PowerStar tractors ever built. We believe cattle and livestock producers will feel right at home in the cab of one of these tractors, whether [...]