HEAD OFFICE Barrowfield, Broadwindsor Road, Beaminster, Dorset DT8 3PP 8am - 5pm Monday - Friday (to 12 mid-day Saturday)

Latest News New Holland

New Holland advanced guidance system for specialty tractors wins an EIMA Technical Innovation award

Integrated system using LIDAR vision technology in place of GPS to manage in-row guidance, headland turns and perception-based implement controlAward mentions for CR Seed Terminator and FR CropSpeed systems An advanced guidance system developed for New Holland T4 FNV specialty tractors has won a Technical Innovation award in the scheme run in advance of November’s EIMA International farm machinery exhibition. EIMA International is one of Europe’s premier agriculture machinery events, showcasing the latest technologies from around the world to its broad, intercontinental audience, every other year in Bologna, Italy. Alongside the new vision-based system, New Holland has been recognized twice [...]

New Holland to Showcase Advancements in Precision Technology for Growers at FIRA USA 2024

New Holland returning to FIRA USA with their booth located near their robotics agriculture partners, Bluewhite and Stout Industrial Technology.New Holland to lead a panel discussion — Automation is the Buzzword: How’s It Coming to Life in the Field? — on October 22nd at 9:30 am PST.FIRA is the leading event for Ag Robotics and automation for farming, with two editions per year, World FIRA in France, and FIRA USA in the United States.New Holland, a global leader in agricultural machinery and solutions, is once again partnering with FIRA USA, the premier event for agricultural robotics and automation and meeting [...]

New Holland’s next-generation technology stack offering, groundbreaking harvesting and utility equipment headlined 2024 Farm Progress Show

Advancements from an elevated digital and precision technology stack to all-new harvesting innovations made their North American debut and led the way for New Holland Agriculture at the 2024 Farm Progress Show in Boone, Iowa. At this year's showcase, New Holland unveiled four new equipment launches and four new additions and updates to its technology stack. These included: FieldOps™, Connectivity Included, Technology Packages, New Holland Active Implement Guidance, the CR10 combine, the model year 2025 FR Forage Cruiser self-propelled harvester, the T7.270 Long Wheelbase (LWB) tractor and the TH Series Telehandler. In addition, show attendees received a first look at [...]

Productivity reaches new heights with comfort and hydraulic upgrades on new TH Series Telehandlers

From large cattle operations to commercial haymakers, a wide array of features aimed to lift operator productivity to new heights can be found on new TH Series telehandlers from New Holland. The three-model lineup features the TH7.42 PLUS, TH7.42 ELITE and TH9.35 PLUS and provides capacity, comfort, operating and styling updates. These improvements and new features boost the appeal of New Holland’s telehandler lineup in a wide variety of agricultural applications with innovation that exceeds other manufacturers. New best-in-class control layout simplifies operation Inside the 360° Vision Cab, operators will immediately notice the new 7-inch (178 mm) InfoView™ color LCD [...]

New Holland extends Power Command™ transmission to the T7.270 Long Wheelbase tractor for North America

New Holland Agriculture has extended the Power Command™ full powershift transmission as an option for the T7.270 Long Wheelbase (LWB) tractor. Built for row crop applications, this tractor offers customers indisputable reliability and power to tackle the heavy load and demands of fieldwork with ease. “The T7.270 LWB with Power Command transmission is an ideal tractor for customers looking to level up their row crop and field work, as well as seeking an easy to use, versatile and robust machine,” says Ken Paul, product marketing manager for CNH. “Up to 19 ratios are available without any break in drive, shifting [...]

Enhanced in-cab operation, new crop blockage prevention tech, customizable steering and more on model year 2025 New Holland FR Forage Cruiser self-propelled forage harvesters

Model year 2025 New Holland FR Forage Cruiser self-propelled forage harvesters are benefiting from multiple upgrades. These new updates include an enhanced cab interior with refined controls and electronics to boost operator comfort and productivity, a new system to significantly reduce the risk of machine overload and blockage, and the CustomSteer™system, which speeds up headland turns. These enhancements, along with the Inspired by Nature styling, can be found on the four-model lineup, from the 544-maximum horsepower FR550 to the 911-maximum horsepower FR920. “These updates are the result of listening to our customers,” says Melissa Kelly, product marketing manager for self-propelled [...]

New Holland Agriculture North America debuts the new CR10 combine, the next step in harvest excellence

Heading into the 2025 season, New Holland Agriculture is launching the new CR10 combine, a combine that continues to redefine how farmers lower their total cost of harvesting. The new CR10 joins the previously launched CR11 and is set to maximize output, minimize grain loss and address operational economics in a platform that features the next generation of harvesting technology. “This combine shares the same new and innovative architecture and industry-leading features as the recently launched CR11. The CR10 raises the bar for productivity and efficiency to lead the pack in the fastest growing combine class segment in North America,” [...]

New Holland introduces digital technology enhancements for customers worldwide, including FieldOps™, Connectivity Included, Technology Packages and New Holland Active Implement Guidance

New Holland FieldOps™ mobile and web platform is now available for download; allows farmers to monitor all machine and agronomic data in one place. Technology Packages with Connectivity Included are being introduced for new connected machines, making it easier to access high-quality precision solutions with no recurring subscription fees.New Holland will publicly showcase these new solutions together for the first time at the 2024 Farm Progress Show in Boone, Iowa.New Holland is introducing new advancements in its precision technology stack to make farming easier, more sustainable and more efficient for its customers. FieldOps, Technology Packages, Connectivity Included and New Holland [...]

New Holland to unveil cutting-edge equipment and showcase the future of its technology stack at the 2024 Farm Progress Show

At the 2024 Farm Progress Show, August 27-29, in Boone, Iowa, New Holland Agriculture North America will debut for the first time in North America a range of new equipment and technology offerings — from harvesters and combines to new digital farm management solutions. Highlights also include the unveiling of the latest autonomous functions and precision innovations being added to the New Holland technology stack in 2024 and beyond.The New Holland booth (#202) is located at the corner of North Avenue and Second Street. New Equipment and Technologies Take Center StageOn the show floor, New Holland will have more than [...]

Ryan Schaefer Appointed as Vice President for New Holland North America

CNH has appointed Ryan Schaefer to the role of Vice President for New Holland Agriculture North America, effective immediately. “Ryan has a deep passion for the agricultural industry and has demonstrated strong leadership in various roles at CNH, most recently guiding our North America Quality organization,” said Vilmar Fistarol, President of CNH North America Agriculture. “New Holland will benefit from Ryan’s leadership and commitment to put the needs of our dealers and customers first.” Schaefer’s 20 years of experience in the agricultural equipment industry provide a strong track record of performance across many disciplines. Serving in territory sales management, product [...]