New Holland’s inventive engineering capabilities and expertise in developing solutions to the most significant operational challenges faced by farmers worldwide have been recognized with two Silver Medals at the prestigious Agritechnica Innovation Awards. Agritechnica is the world’s largest farm equipment exhibition and will take place in Hanover, Germany, from November 9-15, 2025.The two Silver Medals were awarded to New Holland’s Corn Header Automation and ForageCam™ technologies. Both features are industry firsts that automate key harvesting processes. They offer a clear demonstration of how technology can support farmers by reducing manual touchpoints, maximizing output and lowering fuel consumption. All while contributing [...]

In a year of many advancements to the PowerStar™ Tractor Series, the lineup is making another significant step. Today, New Holland North America has unveiled the all-new PowerStar Electro Command™.“This latest addition to our PowerStar family is redefining comfort, control and productivity in the utility tractor segment,” says Alex Berwager, livestock and dairy business manager for New Holland North America. “With its premier features, enhanced performance and Electro Command semi-powershift transmission, these are the most capable PowerStar tractors ever built. We believe cattle and livestock producers will feel right at home in the cab of one of these tractors, whether [...]

Special edition TL5 tractor at Agrishow marks 50 years of the Curitiba plant; will be auctioned for charity live at the show Complete sprayer lineup including new drone developments on displayNew Brazil-built T8 tractor range launchNew Holland is celebrating 50 years of supporting farmers in Brazil, one of the world’s largest agricultural economies, in style at Agrishow 2025, the country’s foremost and Latin America’s largest farming tradeshow. Underlining its commitment to Brazilian agriculture, and the brand’s continuing evolution, New Holland will showcase multiple innovative products, including new T8 high-horsepower tractors, a special TL5 tractor commemorating the Curitiba plant’s 50th anniversary, [...]

Granted jointly by two US engineering bodies Automates baling to boost productivity, quality, fuel efficiency, comfortOption for New Holland HD model big balers IntelliSense™, a new option for New Holland’s High Density (HD) BigBaler that helps operators boost productivity, bale quality, fuel efficiency and comfort by automating key baler and tractor functions, has been recognized with one of the highest accolades awarded by American agricultural engineers.Created to celebrate breakthrough innovations in areas of agricultural, food and biological systems engineering, the Davidson Prize is judged from entries put forward for the AE50, a fifty-strong set of agricultural engineering products that are [...]

For decades, New Holland’s PowerStar™ Series tractors have been synonymous with power, utility and comfort. The next generation is no exception, offering powerful utility along with sleek new styling outside, greater comfort inside and a wide array of productivity-enhancing features across all four PowerStar models — the 90, 100, 110 and 120.“These new PowerStar tractors elevate the expectations of what a utility tractor is capable of,” says Lena Patton, North American product marketing manager, New Holland. “From the outside, noticeable upgrades include a new hood with Connective Flow styling along with new LU Series front loaders and bigger tires. Inside [...]